Creating awareness on health and hygiene

The hashtag for the social media campaign was: Over girls attended each program and each received a complimentary packet of sanitary pads. In India alone there were 67 events. These events included educational events in schools, community rallies, concerts to raise awareness, advocacy workshops with governments, product donations.

Creating awareness on health and hygiene

Health Press Trust of India Updated: January 04, In order to promote health and hygiene and raise awareness about good hygiene habits such as washing hands five times a day, using a toilet for defecation and adopting safe drinking water practices, a campaign has been launched recently.

Given the scale of challenges that India faces in the areas of water, sanitation and hygiene WASHthis programme is an effort to help India realise the goals of Clean India Mission by ," says Ms Nair.

InUNICEF identified India with the highest number of child deaths from diarrhoea and pneumonia globally - withchildren dying each year before their fifth birthday from these diseases. It also recognised that while up to 99 per cent of Indian households have soap - it is predominantly used to wash clothes, dishes and for bathing.

Hand washing rates among mothers across India are low and the rates are even lower for children. So we devised this large scale behaviour program," says Ms Nair.

Creating awareness on health and hygiene

The campaign aims to first raise awareness about the necessary behaviour changes to be made through communication like advertising, which in its many forms has the power to reach millions and register simple messages.

The campaign also aims to build partnerships and collaborations with peer companies, governments, civil society, academia and citizens to work together. The programme has been done with support of the municipal corporations to reach out to students in municipal schools where a four-week behaviour change programme was conducted through skits, demos and jingles," added Ms Nair.

The campaign aims to reach 75 million people in India over the next few months, through different media channels. The mass media campaign has been planned at all India level, so there would be adequate reach in rural areas too. The Swachh Basti pilot is aimed at urban slums for a specific purpose.

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